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Show Some Love – Inspiring Customer Appreciation Ideas
Did you know that acquiring a new customer is more costly than retaining an existing one? According to this infographic, “The Value of an Existing Customer,” by Flowtown, it’s “6-7 times more costly.”...
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How to Create an Effective Small Business Advertisement
Ever dabbled in print advertising, or thought about it? I’ve done marketing for my family’s small business for the past 10+ years and I’ve learned a few things about making advertising look...
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Business Conferences Not to Miss in 2014
Attending any business conferences in the upcoming year, or simply want to know the scoop on what’s worth attending? Whether you’re networking, or putting your biz out there in a trade show booth,...
View ArticleLet’s Party! 16 Business Event Planning Tips
There are many ways to create a unique experience for your employees, customers, and potential customers. Hosting a business event like a happy hour or networking event is a great way to get in front...
View ArticleInterview Tips to Land Your Dream Job
We recently sat down with a human resources director at a tech company in San Francisco to get practical interview tips to help you land your next dream job. Follow these tips and tactics and you may...
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Business Cards: The Good, the Bad, & the Ugly
Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we...
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10 Must-Attend Food and Beverage Conferences
The food and beverage business is a huge industry that includes agriculture, food processing, wholesale and distribution, retail, technology, and even marketing. If you’re in the food and beverage...
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9 Must-Attend Retail Trade Shows for 2015
Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. In a recent article on...
View Article8 Dos and Don’ts of Networking Follow Up
There are networking opportunities everywhere, whether you’re at a trade show, conference, meetup, or even chatting with someone on your commute. You need to make the most of every opportunity because...
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Swag-o-Licious Style Trends
As the trade show and exhibition organizer at VerticalResponse, I plan at least 30 trade shows a year and attend even more, so I’ve seen my fair share of company swag – You know, those (typically) free...
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